How to promote your music website using digital marketing and search engine optimization in Phoenix Arizona 85073
The internet has opened up amazing opportunities to promote our art in Phoenix, and enables you great latitude to let your creativity run wild! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique objective. Let’s examine some basic strategies that you can use to promote your music using SEO and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more towards digital, it’s easy to forget about the value of live interaction. These days, you can create great quality music, put it out, sell it, market it, and even play it without ever leaving your studio. However, just because you can put something out entirely on the Internet doesn’t mean you should!
The live show is so much more than just performing. You can use concerts to market your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t visited yet.
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2. Social media marketing
We all use social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see your real personality.
That’s not to say that personal posts can’t be promotional! You just need to learn how to present the content in interesting ways that do not shout “Buy now.” If you’re making a new record, reveal updates on social media. Show a funny goof up about your studio experience that day, post a photo, or share a short song snippet. If you’re out on tour, take photos or post brief videos of the audience. These things aren’t obviously promotional, but it will let fans know what’s going on.
3. Market and sell your music on your website
Your site shouldn’t be a static thing. It must be ever adapting and changing to reflect milestones in your career. You want your fans stopping by your site as often as is feasible. The more they’re on your site, the more chances they will buy an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans may find interesting.
Make sure your website is optimized to be discovered on Google. You probably didn’t know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music blogs
If you want to market your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, spend time to find blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
Collaboration is an often overlooked aspect of music promotion. It’s an excellent way to get your art in front of another group of people and expand your audience. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan profile.
Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!