How to promote your music website using digital marketing and search engine optimization in Phoenix Arizona 85040
The internet has opened up endless possibilities to promote our music in Phoenix, and enables you to experiment and let your creativity roam free! The secret to success is to learn from the promotions you run, make changes, and fine-tune them to your unique career. Let’s examine several basic techniques that you could be using to market your music using search engine optimization and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more online, it’s easy to forget about the value of live interaction. Today, you can create amazing music, release it, distribute it, promote it, and even play it without ever leaving your room. But, just because you can release something entirely online doesn’t mean you should!
The live show is so much more than just playing out. You can use concerts to promote your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Phoenix. Just make sure you pick a band with a similar musical style.
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2. Use social media liberally
We all use social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see your real personality.
That’s not to say that personal posts can’t be promotional! You just need to learn how to present the content in interesting ways that don’t scream “Buy now.” If you’re making a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or share a short song snippet. If you’re out on tour, take photos or share short videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your site
Simply put, you want your audience stopping by your site as frequently as possible. The more frequent that they are on your site, the higher are the chances that they will buy an album, tickets, or other product.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience would find interesting.
Make sure your site is optimized to be discovered on Google. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of relevant music sites
If you want to promote your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you ask what you can do for them first. Maybe you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
It’s an excellent way to get your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just make sure to collaborate with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many artists struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!