How to promote your music website using digital marketing and search engine optimization in Phoenix Arizona 85026

The internet has created amazing opportunities to promote our music in Phoenix, and enables you to experiment and let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s look at several basic strategies that you could be using to promote your craft using SEO and social media as a part of the strategy.


1. Gig more to get known


With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Though you can release something online doesn’t mean you should. In fact, live interactions are still very important in the music industry.


The live show is so much more than just playing out. You can use concerts to market your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.


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2. Apply social media liberally


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up promotion vehicle, rather, it’s a creator for engagement and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, leaving about 20% for promotion.


That’s not to say that conversational posts can’t be marketing! You just need to learn how to present the content in interesting ways that don’t scream “Buy now.” If you’re making a new album, reveal updates on social media. Tell a story about your studio experience that day, post a photo, or post a short song snippet. If you’re out on tour, take photos or post short videos of your fans. This isn’t obviously promotional, but it will let fans know what’s going on.


3. Market and sell your music on your site


Your website shouldn’t be a static thing. It must be ever adapting and changing to reflect milestones in your career. You want your fans visiting your website as frequently as is feasible. The more they’re on your site, the more chances they will buy an album, merch, tickets, or other product you have available.


If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience may find interesting.


Ensure that your website is optimized to be discovered on Google. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Tweak the interest of relevant music sites


If you want to market your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!


Research, spend time to discover blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with fellow musicians


It’s an excellent way to put your music in front of another group of people and make more fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.


Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.


6. Build your email list with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many creatives struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!