How to promote your music website using digital marketing and search engine optimization in Phoenix Arizona 85003
The internet has created amazing opportunities to promote our music in Phoenix, and allows you freedom to let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique career. Let’s examine some basic techniques that you can use to market your music using SEO and social media as a part of the strategy.
1. Get out of your house
With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Though you can release something online doesn’t mean you should. In fact, live interactions are still extremely important to your fans.
Playing live is an excellent way to promote your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.
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2. Don’t be shy with social media promotion
We all use social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.
That’s not to say that conversational posts can’t be marketing! You just need to learn how to present the content in interesting ways that do not shout “Buy now.” If you’re making a new record, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or share short videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your site
Basically, you want your fans visiting your site as frequently as possible. The more frequent that they are on your website, the more chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many updates other than the occasional new release and tour. Running a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical concepts, or a funny story, even a run-down of the equipment you use.
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4. Capture the interest of other music blogs
If you wish to market your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!
Do some research, put time in to find blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
Collaboration is an often overlooked part of music promotion. It’s an excellent way to get your music in front of more people and expand your audience. You can collaborate on pretty much anything. Just make sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!