How to promote your music website using digital marketing and search engine optimization in Flagstaff Arizona 86038
The internet has opened up endless possibilities to promote our art in Flagstaff, and enables you freedom to let your creativity roam free! The secret to success is to learn from the promotions you run, make changes, and fine-tune them to your unique career. Let’s examine some basic techniques that you can use to market your craft using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still extremely important to your fans.
The live show is so much more than just performing. You can use gigs to market your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Flagstaff. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Leverage social media
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion vehicle, rather, it is a catalyst for engagement and word-of-mouth promotion. About 80% of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotional material.
That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that do not shout “Buy now.” If you’re recording a new record, reveal updates on social media. Tell a story about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or share brief videos of the audience. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Market and sell your music on your site
Basically, you want your audience stopping by your site as often as possible. The more frequent that they are on your site, the greater will be the chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you may not have too many updates other than the occasional new release and tour. Running a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.
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4. Capture the interest of relevant music blogs
If you want to market your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow artists
It’s a great way to get your music in front of another group of people and make more fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you partner with musicians whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!