The internet has opened up amazing possibilities to promote our music in Tucson, and allows you freedom to let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique objective. Let’s examine a few basic strategies that you could be using to promote your music using SEO and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. Today, you can create great quality music, release it, distribute it, promote it, and even play it without ever leaving your practice space. But, just because you can put something out entirely online doesn’t mean you should!
The live show is so much more than just performing. You can use gigs to market your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.
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2. Don’t be shy with social media marketing
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up marketing vehicle, instead, it’s a creator for conversation and word-of-mouth marketing. About eighty percent of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotion.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways that don’t shout “Buy now.” If you’re recording a new album, sprinkle updates on social media. Tell a story about your studio experience that day, post a photo, or share a short song teaser. If you’re out on tour, take photos or post short videos of your fans. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your site
Basically, you want your fans visiting your site as often as possible. The more often that they are on your site, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just beginning, you may not have too many updates other than the occasional album release and gig. Running a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your website. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even overview of the equipment you use.
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4. Tweak the interest of relevant music sites
If you want to advertise your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, spend time to find blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow artists
Partnering is an often overlooked aspect of music promotion. It’s a great way to get your art in front of another group of people and make new fans. You can collaborate on pretty much anything. Be sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan demographic.
Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!