How to promote your music site using digital marketing and SEO in Tucson Arizona 85741

The internet has created endless opportunities to promote our art in Tucson, and enables you to experiment and let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique career. Let’s look at a few basic strategies that you can use to promote your craft using search engine optimization and social media as a part of the strategy.


1. Play out live


With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. Today, you can create great quality music, release it, distribute it, promote it, and even play it without ever leaving your practice space. However, just because you can put something out entirely online doesn’t mean you should!


The live show is so much more than just playing out. You can use gigs to market your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.


Before you pursue a music distribution deal you may want to read this article.


2. Social media promotion


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion platform, instead, it is a creator for conversation and word-of-mouth promotion. About eighty percent of your posts should be funny, conversational, and interesting, and about 20% for promotion.


That’s not to say that personal posts can’t be promotional! You just need to learn how to present the content in interesting ways that do not scream “Buy now.” If you’re recording a new album, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or post a short song teaser. If you’re out on tour, take photos or post brief videos of your fans. These things aren’t overtly promotional, but it will let fans know what’s going on.


3. Advertise and sell your music on your profile


Your site shouldn’t be a static thing. It must be ever adapting and changing to reflect achievements in your career. You want your fans visiting your website as frequently as possible. The more they’re on your website, the more chances they will purchase an album, merch, tickets, or other product you have available.


If you’re just starting out, you may not have a lot of big updates other than the occasional new release and tour. Operating a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical concepts, or a funny story, even a run-down of the gear you use.


Make sure your website is optimized to be found on Google. You may not know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson SEO to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Tweak the interest of other music blogs


If you wish to promote your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is advertised on a blog, it’s guaranteed to be seen by people who already like your genre!


Do some research, spend time to find blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with local musicians


It’s an excellent way to put your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just make sure to collaborate with artists whose fans would appreciate your music.


Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.


6. Build your email list with digital marketing promotion and SEO


Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!