The internet has opened up amazing possibilities to promote our music in Phoenix, and enables you to experiment and let your creativity run wild! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s look at a few basic strategies that you could be using to promote your craft using search engine optimization and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create great quality music, release it, sell it, promote it, and even play it without ever leaving your practice space. However, just because you can put something out entirely on the Internet doesn’t mean you should!
The live show is so much more than just playing out. You can use concerts to market your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Phoenix. Just make sure you pick a band with a similar musical style.
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2. Don’t be shy with social media marketing
We all use social media, including your fans. But, you may not be using it to its max potential to promote your art. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see the real you.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways that do not scream “Buy now.” If you’re recording a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or post a short song snippet. If you’re out on tour, take photos or post brief videos of your fans. These things aren’t obviously promotional, but it will let fans know what’s going on.
3. Advertise and sell your music on your site
Simply put, you want your audience stopping by your site as frequently as possible. The more frequent that they are on your website, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just beginning, you may not have too many updates other than the occasional new release and concert. Operating a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical concepts, or a funny story, even overview of the equipment you use.
Ensure that your site is optimized to be discovered on Google. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of relevant music blogs
If you want to promote your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your art in front of more people and grow your fan base. You can collaborate on pretty much anything. Be sure you collaborate with artists whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan profile.
Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!