The internet has opened up amazing opportunities to promote our music in Phoenix, and enables you to experiment and let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s examine several basic techniques that you can use to promote your music using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean you should. In fact, these personal interactions are still extremely important in the music industry.
Playing live is an excellent way to market your music. Tell your fans that you’ll be releasing unreleased material, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.
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2. Apply social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up marketing platform, instead, it is a creator for conversation and word-of-mouth marketing. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about twenty percent for promotional material.
That’s not to say that personal posts can’t be marketing! You just need to learn how to frame the content in interesting ways that don’t shout “Buy now.” If you’re recording a new album, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or post a short song teaser. If you’re out on tour, take photos or post short videos of the audience. These things aren’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your site
Basically, you want your fans stopping by your site as often as possible. The more often that they are on your site, the higher are the chances that they will buy an album, tickets, or other product.
If you’re just beginning, you may not have too many updates other than the occasional new release and concert. Operating a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even overview of the gear you use.
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4. Tweak the interest of relevant music sites
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Research, spend time to discover blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you ask what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local artists
Collaboration is an often overlooked part of music promotion. It’s a great way to get your music in front of more people and grow your fan base. You can collaborate on pretty much anything. Just make sure you partner with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
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Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!