How to promote your music site using digital marketing and SEO in Mesa Arizona 85204

The internet has opened up amazing opportunities to promote our art in Mesa, and enables you freedom to let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s look at a few basic techniques that you could be using to market your craft using SEO and social media as a part of the strategy.


1. Gig more to get known


With everything moving more and more online, it’s easy to forget about the value of live interaction. Today, you can create great quality music, release it, sell it, promote it, and even play it without ever leaving your practice space. However, just because you can put something out entirely online doesn’t mean you should!


Playing live is an excellent way to market your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.


Before you pursue a music distribution deal you may want to read this article.


2. Don’t be shy with social media communications


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up marketing platform, instead, it is a creator for engagement and word-of-mouth promotion. About 80% of your posts should be funny, conversational, and interesting, and about 20% for promotion.


If you’re in the studio, release short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a fifteenth take take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s happening.


3. Advertise and sell your music on your site


Basically, you want your fans stopping by your website as often as possible. The more frequent they’re on your site, the more chances that they will make a purchase of an album, tickets, or other product.


If you’re just beginning, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience may find interesting.


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4. Capture the interest of relevant music blogs


If you want to market your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!


Do some research, spend time to find blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with fellow musicians


Partnering is an often overlooked aspect of music promotion. It’s an excellent way to get your art in front of another group of people and expand your audience. You can collaborate on pretty much anything. Just make sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan demographic.


Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.


6. Email with digital marketing promotion and SEO


Your email list is an extremely valuable tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many creatives struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!