How to promote your music site using digital marketing and SEO in Mesa Arizona 85201

The internet has created amazing possibilities to promote our music in Mesa, and enables you to experiment and let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s examine some basic strategies that you could be using to promote your music using search engine optimization and social media as a part of the strategy.


1. Get out of your house


With everything moving more and more online, it’s easy to forget about the value of live interaction. These days, you can create amazing music, put it out, sell it, market it, and even play it without ever leaving your studio. But, just because you can release something entirely on the Internet doesn’t mean you should!


The live show is so much more than just playing out. You can use concerts to market your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.


Before you pursue a music distribution deal you may want to read this article.


2. Don’t be shy with social media marketing


Everyone uses social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see the real you.


If you’re in the studio, release little updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s happening.


3. Advertise and sell your music on your website


Basically, you want your audience visiting your site as often as possible. The more frequent they’re on your site, the greater will be the chances that they will buy an album, tickets, or other product.


If you’re just beginning, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans would find interesting.


Ensure that your website is optimized to be discovered online. You may not know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Mesa SEO to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Tweak the interest of other music sites


If you want to advertise your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.


Research, spend time to find blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always ask what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Partner with fellow artists


It’s a great way to get your music in front of another group of people and make more fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you partner with musicians whose fans would appreciate your music.


Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.


6. Build your email list with digital marketing promotion and SEO


Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many musicians struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!