The internet has opened up amazing possibilities to promote our art in Maricopa, and enables you freedom to let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s examine some basic strategies that you can use to market your music using SEO and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. Today, you can create great quality music, release it, sell it, promote it, and even play it without ever leaving your room. However, just because you can put something out entirely on the Internet doesn’t mean you should!
Gigs are a great way to market your music. Let your fans know that you’ll be playing unreleased material, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t been to yet.
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2. Leverage social media
We all use social media, including your fans. But, you may not be using it to its max potential to promote your art. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your audience to see your real personality.
If you’re in the studio, release short updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t obviously promotional, but they are very engaging and let your fans know what’s going on.
3. Market and sell your music on your profile
Simply put, you want your fans stopping by your site as often as possible. The more often they’re on your site, the more chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience would find interesting.
Ensure that your site is optimized to be discovered online. You may not know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Maricopa SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music blogs
If you wish to market your music, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!
Do some research, spend time to discover blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you ask what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
Partnering is an often overlooked aspect of music promotion. It’s a great way to get your music in front of more people and grow your fan base. You can collaborate on pretty much anything. Be sure you partner with musicians whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan demographic.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!