The internet has created amazing possibilities to promote our music in Flagstaff, and enables you to experiment and let your creativity run wild! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s look at some basic techniques that you could be using to market your music using SEO and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more online, it’s easy to forget about the value of live interaction. These days, you can create amazing music, release it, sell it, promote it, and even play it without ever leaving your practice space. However, just because you can put something out entirely on the Internet doesn’t mean you should!
The live show is so much more than just playing out. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Flagstaff. Just make sure you pick a band with a similar musical style.
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2. Don’t be shy with social media marketing
We all use social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see the real you.
That’s not to say that conversational posts can’t be marketing! You just need to learn how to present the content in interesting ways that do not scream “Buy now.” If you’re recording a new record, reveal updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or share a short song teaser. If you’re out on tour, take photos or post short videos of the audience. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your site
Basically, you want your audience stopping by your website as often as possible. The more frequent that they are on your website, the more chances that they will buy an album, tickets, or other product.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your audience would find interesting.
Make sure your site is optimized to be discovered online. You probably didn’t know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Flagstaff search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of relevant music sites
If you want to market your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, put time in to discover blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
It’s an excellent way to get your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you collaborate with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building a fanbase, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!