How to promote your music site using digital marketing and search engine optimization in Tucson Arizona 85755
The internet has created endless opportunities to promote our art in Tucson, and enables you to experiment and let your creativity run wild! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique objective. Let’s examine several basic strategies that you can use to promote your craft using search engine optimization and social media as a part of the strategy.
1. Get out of your house
With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Just because you can release something online doesn’t mean it’s the best way. In fact, these personal interactions are still very important to your fans.
Gigs are a great way to promote your music. Let your fans know that you’ll be releasing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Tucson. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Leverage social media
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion platform, rather, it’s a creator for engagement and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.
That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that do not shout “Buy now.” If you’re recording a new album, reveal updates on social media. Show a funny goof up about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or post brief videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your profile
Basically, you want your audience stopping by your site as often as possible. The more often they’re on your site, the greater will be the chances that they will buy an album, tickets, or other product.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.
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4. Capture the interest of relevant music blogs
If you want to promote your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
Collaboration is an often overlooked aspect of music promotion. It’s an excellent way to get your music in front of more people and grow your fan base. You can collaborate on pretty much anything. Be sure you partner with artists whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan profile.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!