How to promote your music site using digital marketing and search engine optimization in Tucson Arizona 85750

The internet has created endless opportunities to promote our art in Tucson, and enables you freedom to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique personality. Let’s look at a few basic strategies that you can use to promote your music using search engine optimization and social media as a part of the strategy.


1. Get out of your house


With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Though you can release something online doesn’t mean it’s the best way. In fact, live interactions are still very important in the music industry.


The live show is so much more than just playing out. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t been to yet.


Before you pursue a music distribution deal you may want to read this article.


2. Leverage social media


Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.


If you’re in the studio, put out short updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s happening.


3. Advertise and sell your music on your profile


Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. You want your fans visiting your site as frequently as is feasible. The more they’re on your website, the greater the chances they will purchase an album, merch, tickets, or other product you have available.


If you’re just starting out, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your audience would find interesting.


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4. Capture the interest of relevant music blogs


If you want to market your music, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!


Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with fellow artists


Collaboration is an often overlooked aspect of music promotion. It’s an excellent way to get your music in front of another group of people and grow your fan base. You can collaborate on pretty much anything. Be sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.


6. Build your email list with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many creatives struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!