How to promote your music site using digital marketing and search engine optimization in Tucson Arizona 85718

The internet has opened up endless possibilities to promote our art in Tucson, and enables you freedom to let your creativity run wild! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s examine some basic techniques that you can use to market your music using search engine optimization and social media as a part of the strategy.


1. Playing out live


With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. Today, you can create awesome music, release it, distribute it, market it, and even play it without ever leaving your practice space. However, just because you can put something out entirely online doesn’t mean you should!


The live show is so much more than just playing out. You can use concerts to market your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Tucson. Just make sure you pick a band with a similar musical style.


Before you pursue a music distribution deal you may want to read this article.


2. Use social media liberally


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion platform, rather, it’s a catalyst for engagement and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, and about twenty percent for promotion.


If you’re in the studio, release short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 15th take where you finally nailed the part. These things aren’t obviously promotional, but they are very engaging and let your fans know what’s happening.


3. Promote and sell your music on your profile


Basically, you want your audience stopping by your site as often as possible. The more often they’re on your website, the more chances that they will make a purchase of an album, tickets, or other product.


If you’re just beginning, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.


Ensure that your site is optimized to be found online. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson SEO to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of other music sites


If you want to market your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.


Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with local musicians


It’s a great way to get your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just make sure to partner with artists whose fans would appreciate your music.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.


6. Build your email list with digital marketing promotion and SEO


Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many artists struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!