How to promote your music site using digital marketing and search engine optimization in Tucson Arizona 85715

The internet has created amazing possibilities to promote our art in Tucson, and allows you freedom to let your creativity roam free! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique objective. Let’s look at several basic techniques that you could be using to market your craft using SEO and social media as a part of the strategy.


1. Get out of your house


With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Though you can release something online doesn’t mean you should. In fact, these personal interactions are still extremely important in the music industry.


Playing live is an excellent way to market your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Tucson. Just make sure you pick a band with a similar musical style.


Before you pursue a music distribution deal you may want to read this article.


2. Social media promotion


Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your fans to see your real personality.


If you’re in the studio, release little updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 15th take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s happening.


3. Promote and sell your music on your website


Your site shouldn’t be a static thing. It must be ever adapting and changing to reflect achievements in your career. You want your fans stopping by your site as often as possible. The more they’re on your site, the higher the chances they will buy an album, merch, tickets, or other product you have available.


If you’re just starting out, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans may find interesting.


Ensure that your site is optimized to be discovered online. You probably didn’t know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson SEO to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of relevant music blogs


If you want to promote your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!


Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with fellow artists


It’s an excellent way to get your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you partner with musicians whose fans would appreciate your music.


Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.


6. Build your email list with digital marketing promotion and SEO


Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many creatives struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!