How to promote your music site using digital marketing and search engine optimization in Phoenix Arizona 85034

The internet has created amazing opportunities to promote our music in Phoenix, and allows you freedom to let your creativity roam free! The secret to success is to learn from the promotions you run, make changes, and fine-tune them to your unique personality. Let’s look at some basic strategies that you could be using to market your craft using search engine optimization and social media as a part of the strategy.


1. Gig more to get known


With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create amazing music, put it out, distribute it, promote it, and even play it without ever leaving your home. But, just because you can put something out entirely on the Internet doesn’t mean you should!


The live show is so much more than just playing out. You can use concerts to market your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.


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2. Social media promotion


We all use social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.


That’s not to say that personal posts can’t be marketing! You just need to learn how to frame the content in interesting ways that do not shout “Buy now.” If you’re recording a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or share a short song teaser. If you’re out on tour, take photos or post brief videos of your fans. These things aren’t overtly promotional, but it will let fans know what’s going on.


3. Market and sell your music on your profile


Your site shouldn’t be a static thing. It must be ever growing and changing to reflect milestones in your career. You want your fans stopping by your website as often as possible. The more they’re on your website, the higher the chances they will buy an album, merch, tickets, or other product you have available.


If you’re just starting out, you may not have a lot of big updates other than the occasional new release and gig. Running a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical concepts, or a funny story, even a run-down of the equipment you use.


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4. Tweak the interest of relevant music sites


If you wish to promote your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!


Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you ask what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Partner with fellow musicians


It’s an excellent way to put your music in front of another group of people and make more fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you partner with musicians whose fans would appreciate your music.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.


6. Email with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many creatives struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!