How to promote your music site using digital marketing and search engine optimization in Phoenix Arizona 85024
The internet has opened up endless possibilities to promote our art in Phoenix, and enables you to experiment and let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique objective. Let’s look at several basic techniques that you can use to market your music using SEO and social media as a part of the strategy.
1. Play out live
With everything moving more and more online, it’s easy to forget about the value of live interaction. These days, you can create amazing music, release it, distribute it, promote it, and even play it without ever leaving your practice space. However, just because you can release something entirely online doesn’t mean you should!
The live show is so much more than just playing out. You can use concerts to promote your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Phoenix. Just make sure you pick a band with a similar musical style.
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2. Apply social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion platform, rather, it is a creator for engagement and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, and about 20% for marketing.
If you’re in the studio, release short updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t obviously promotional, but they are very engaging and let your fans know what’s happening.
3. Advertise and sell your music on your site
Your website shouldn’t be a static thing. It should be ever growing and changing to reflect milestones in your career. You want your fans visiting your website as frequently as possible. The more they’re on your site, the greater the chances they will buy an album, merch, tickets, or other product you have available.
If you’re just beginning, you probably don’t have too many updates other than the occasional album release and concert. Running a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical concepts, or a funny story, even a run-down of the equipment you use.
Ensure that your site is optimized to be discovered on Google. You probably didn’t know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music sites
If you want to market your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Do some research, spend time to discover blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you ask what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local artists
Partnering is an often overlooked part of music promotion. It’s an excellent way to get your music in front of another group of people and expand your audience. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan profile.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!