How to promote your music site using digital marketing and search engine optimization in Mesa Arizona 85204
The internet has opened up amazing possibilities to promote our art in Mesa, and enables you great latitude to let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s look at several basic strategies that you can use to market your music using SEO and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create great quality music, put it out, sell it, market it, and even play it without ever leaving your studio. But, just because you can release something entirely online doesn’t mean you should!
Gigs are a great way to promote your music. Let your fans know that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t visited yet.
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2. Don’t be shy with social media promotion
We all use social media, including your fans. But, you may not be using it to its full potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.
That’s not to say that personal posts can’t be promotional! You just need to learn how to present the content in interesting ways that do not shout “Buy now.” If you’re recording a new record, sprinkle updates on social media. Tell a story about your studio experience that day, share a photo, or share a short song snippet. If you’re out on tour, take photos or post short videos of the audience. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your profile
Basically, you want your fans stopping by your website as often as possible. The more frequent that they are on your website, the greater will be the chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans may find interesting.
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4. Capture the interest of relevant music blogs
If you want to promote your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, put time in to discover blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of another group of people and make new fans. You can collaborate on pretty much anything. Be sure you partner with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan profile.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!