How to promote your music site using digital marketing and search engine optimization in Flagstaff Arizona 86004
The internet has created endless possibilities to promote our music in Flagstaff, and enables you great latitude to let your creativity run wild! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s look at some basic techniques that you could be using to market your music using SEO and social media as a part of the strategy.
1. Playing out live
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean you should. In fact, these personal interactions are still extremely important in the music industry.
Playing live is a super way to promote your music. Tell your fans that you’ll be playing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Flagstaff. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Don’t be shy with social media promotion
Everyone uses social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see the real you.
If you’re in the studio, release short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s going on.
3. Promote and sell your music on your website
Your website shouldn’t be a static thing. It should be ever growing and changing to reflect milestones in your career. You want your fans stopping by your website as often as is feasible. The more they’re on your site, the more chances they will buy an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your audience may find interesting.
Make sure your site is optimized to be found online. You may not know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Flagstaff SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of relevant music blogs
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, spend time to find blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you ask what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow artists
Partnering is an often overlooked part of music promotion. It’s a great way to get your art in front of another group of people and grow your fan base. You can collaborate on pretty much anything. Be sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan profile.
Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!