The internet has created endless possibilities to promote our art in Tucson, and allows you great latitude to let your creativity roam free! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique objective. Let’s examine several basic techniques that you could be using to promote your music using SEO and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Though you can release something online doesn’t mean it’s the best way. In fact, these personal interactions are still very important in the music industry.
Gigs are a great way to market your music. Tell your fans that you’ll be playing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t been to yet.
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2. Apply social media liberally
Everyone uses social media, including your fans. But, you may not be using it to its max potential to promote your art. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see the real you.
If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 3rd take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s happening.
3. Advertise and sell your music on your profile
Your website shouldn’t be a static thing. It must be ever adapting and changing to reflect new events in your career. You want your fans stopping by your site as frequently as is feasible. The more they are on your website, the greater the chances they will buy an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans may find interesting.
Make sure your site is optimized to be found online. You may not know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music blogs
If you wish to promote your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
Partnering is an often overlooked aspect of music promotion. It’s an excellent way to get your music in front of more people and expand your audience. You can collaborate on pretty much anything. Just make sure you partner with musicians whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan demographic.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!