The internet has created amazing opportunities to promote our music in Tucson, and allows you to experiment and let your creativity roam free! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique objective. Let’s examine several basic techniques that you can use to promote your music using SEO and social media as a part of the strategy.
1. Get out of your house
With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still very important in the music industry.
Gigs are a great way to promote your music. Let your fans know that you’ll be playing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t visited yet.
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2. Leverage social media
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion vehicle, rather, it’s a catalyst for conversation and word-of-mouth promotion. About eighty percent of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotional material.
That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that do not scream “Buy now.” If you’re recording a new record, sprinkle updates on social media. Show a funny goof up about your studio experience that day, post a photo, or post a short song teaser. If you’re out on tour, take photos or share short videos of the audience. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Advertise and sell your music on your site
Simply put, you want your audience stopping by your website as frequently as possible. The more often they’re on your site, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just beginning, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your audience would find interesting.
Ensure that your website is optimized to be found on Google. You may not know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of relevant music sites
If you want to market your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
It’s an excellent way to get your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you partner with musicians whose fans would appreciate your music.
Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!