How to promote your music online using digital marketing and SEO in Glendale Arizona 85311

The internet has opened up endless possibilities to promote our art in Glendale, and allows you great latitude to let your creativity roam free! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique objective. Let’s examine some basic strategies that you could be using to market your music using search engine optimization and social media as a part of the strategy.


1. Gig more to get known


With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still very important to your fans.


Gigs are a great way to market your music. Let your fans know that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Glendale. Just make sure you pick a band with a similar musical style.


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2. Leverage social media


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up marketing vehicle, rather, it’s a creator for conversation and word-of-mouth marketing. About eighty percent of your posts should be funny, conversational, and interesting, leaving about 1 out of 5 for promotional material.


If you’re in the studio, release short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a fifteenth take take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s going on.


3. Market and sell your music on your website


Basically, you want your fans visiting your website as frequently as possible. The more often they’re on your site, the greater will be the chances that they will buy an album, tickets, or other product.


If you’re just beginning, you may not have too many updates other than the occasional album release and tour. Running a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even a run-down of the equipment you use.


Ensure that your site is optimized to be discovered on Google. You may not know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Glendale search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of other music sites


If you wish to promote your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!


Research, put time in to find blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you ask what you can do for them first. Maybe you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with fellow musicians


Partnering is an often overlooked aspect of music promotion. It’s an excellent way to get your art in front of another group of people and make new fans. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan demographic.


Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.


6. Build your email list with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!