How to promote your music online using digital marketing and SEO in Chandler Arizona 85249

The internet has opened up endless possibilities to promote our music in Chandler, and enables you to experiment and let your creativity roam free! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique career. Let’s look at a few basic techniques that you can use to promote your music using SEO and social media as a part of the strategy.


1. Get out of your house


With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Though you can release something online doesn’t mean you should. In fact, live interactions are still extremely important in the music industry.


The live show is so much more than just performing. You can use concerts to market your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t been to yet.


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2. Don’t be shy with social media communications


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion platform, rather, it is a catalyst for engagement and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, leaving about 20% for promotion.


If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a fifteenth take take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s happening.


3. Promote and sell your music on your site


Your site shouldn’t be a static thing. It should be ever growing and changing to reflect new events in your career. You want your fans stopping by your website as often as is feasible. The more they’re on your site, the more chances they will purchase an album, merch, tickets, or other product you have available.


If you’re just starting out, you may not have a lot of big updates other than the occasional new release and gig. Running a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your website. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.


Make sure your site is optimized to be found online. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Chandler search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Tweak the interest of other music blogs


If you wish to promote your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is advertised on a blog, it’s possible to be seen by people who already like your genre!


Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Partner with fellow musicians


Partnering is an often overlooked part of music promotion. It’s a great way to get your art in front of another group of people and make new fans. You can collaborate on pretty much anything. Just make sure you collaborate with artists whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan demographic.


Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.


6. Build your email list with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many creatives struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!