How to promote your music online using digital marketing and search engine optimization in Phoenix Arizona 85034

The internet has opened up amazing possibilities to promote our music in Phoenix, and allows you great latitude to let your creativity roam free! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s examine several basic strategies that you can use to market your music using search engine optimization and social media as a part of the strategy.


1. Gig more to get known


With everything moving more and more online, it’s easy to forget about the value of live interaction. These days, you can create awesome music, release it, sell it, market it, and even play it without ever leaving your room. However, just because you can put something out entirely online doesn’t mean you should!


The live show is so much more than just playing out. You can use gigs to market your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t been to yet.


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2. Don’t be shy with social media promotion


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up marketing vehicle, rather, it is a catalyst for engagement and word-of-mouth marketing. About eighty percent of your posts should be funny, conversational, and interesting, and about twenty percent for promotional material.


That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that don’t shout “Buy now.” If you’re recording a new record, sprinkle updates on social media. Tell a story about your studio experience that day, post a photo, or share a short song snippet. If you’re out on tour, take photos or post short videos of the audience. These things aren’t overtly promotional, but it will let fans know what’s going on.


3. Promote and sell your music on your profile


Simply put, you want your fans visiting your website as often as possible. The more often that they are on your website, the greater will be the chances that they will make a purchase of an album, tickets, or other product.


If you’re just starting out, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans may find interesting.


Ensure that your site is optimized to be discovered on Google. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of other music sites


If you want to advertise your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.


Do some research, put time in to discover blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Partner with fellow artists


Collaboration is an often overlooked part of music promotion. It’s an excellent way to get your art in front of more people and expand your audience. You can collaborate on pretty much anything. Be sure you partner with artists whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan profile.


Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.


6. Email with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many musicians struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!