How to promote your music online using digital marketing and search engine optimization in Phoenix Arizona 85028
The internet has opened up amazing possibilities to promote our art in Phoenix, and allows you freedom to let your creativity roam free! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique personality. Let’s examine several basic strategies that you could be using to market your music using SEO and social media as a part of the strategy.
1. Playing out live
With everything moving more and more towards digital, it’s easy to forget about the value of live interaction. These days, you can create great quality music, put it out, distribute it, promote it, and even play it without ever leaving your studio. However, just because you can release something entirely online doesn’t mean you should!
Gigs are a great way to promote your music. Tell your fans that you’ll be releasing unreleased material, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t been to yet.
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2. Don’t be shy with social media marketing
Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.
If you’re in the studio, release little updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s happening.
3. Market and sell your music on your profile
Your website shouldn’t be a static thing. It must be ever adapting and changing to reflect achievements in your career. You want your fans visiting your site as frequently as possible. The more they are on your website, the higher the chances they will buy an album, merch, tickets, or other product you have available.
If you’re just starting out, you may not have a lot of big updates other than the occasional new release and tour. Running a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.
Ensure that your website is optimized to be discovered on Google. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of relevant music sites
If you want to market your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
It’s a great way to get your music in front of another group of people and make more fans. With the right partner, you can collaborate on pretty much anything. Just make sure to partner with artists whose fans would appreciate your music.
Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be certain to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!