How to promote your music online using digital marketing and search engine optimization in Peoria Arizona 85381
The internet has created endless opportunities to promote our music in Peoria, and enables you freedom to let your creativity roam free! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique objective. Let’s look at a few basic techniques that you could be using to promote your craft using SEO and social media as a part of the strategy.
1. Playing out live
With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Though you can release something online doesn’t mean you should. In fact, live interactions are still very important to your fans.
The live show is so much more than just performing. You can use concerts to market your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t played in yet.
2. Don’t be shy with social media marketing
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up promotion vehicle, instead, it’s a creator for conversation and word-of-mouth promotion. About eighty percent of your posts should be funny, conversational, and interesting, leaving about 1 out of 5 for marketing.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to present the content in interesting ways that don’t shout “Buy now.” If you’re recording a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or share brief videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your profile
Your site shouldn’t be a static thing. It must be ever growing and changing to reflect milestones in your career. You want your fans stopping by your website as often as possible. The more they’re on your website, the greater the chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional new release and concert. Operating a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical concepts, or a funny story, even a run-down of the equipment you use.
Make sure your site is optimized to be discovered online. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Peoria search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of relevant music blogs
If you want to market your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Research, put time in to discover blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your art in front of more people and grow your fan base. You can collaborate on pretty much anything. Be sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan profile.
Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Email with digital marketing promotion and SEO
Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!