How to promote your music online using digital marketing and search engine optimization in Mesa Arizona 85215

The internet has created amazing possibilities to promote our music in Mesa, and allows you to experiment and let your creativity run wild! The secret to success is to learn from the promotions you run, make changes, and fine-tune them to your unique career. Let’s look at a few basic techniques that you could be using to market your music using SEO and social media as a part of the strategy.


1. Playing out live


With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean it’s the best way. In fact, live interactions are still extremely important in the music industry.


The live show is so much more than just performing. You can use concerts to market your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t played in yet.


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2. Apply social media liberally


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up marketing platform, rather, it’s a creator for conversation and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about twenty percent for marketing.


That’s not to say that conversational posts can’t be promotional! You just need to learn how to present the content in interesting ways that do not shout “Buy now.” If you’re making a new album, reveal updates on social media. Show a funny goof up about your studio experience that day, post a photo, or share a short song teaser. If you’re out on tour, take photos or post short videos of your fans. These things aren’t overtly promotional, but it will let fans know what’s going on.


3. Advertise and sell your music on your profile


Basically, you want your fans visiting your website as frequently as possible. The more often they’re on your site, the higher are the chances that they will make a purchase of an album, tickets, or other product.


If you’re just beginning, you may not have a lot of big updates other than the occasional new release and concert. Running a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even overview of the equipment you use.


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4. Tweak the interest of other music sites


If you want to promote your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.


Do some research, put time in to find blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with fellow musicians


Partnering is an often overlooked aspect of music promotion. It’s a great way to get your music in front of more people and make new fans. You can collaborate on pretty much anything. Be sure you partner with artists whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan profile.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.


6. Build your email list with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many musicians struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!