How to promote your music online using digital marketing and search engine optimization in Maricopa Arizona 85138
The internet has created endless opportunities to promote our art in Maricopa, and allows you freedom to let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s examine a few basic strategies that you could be using to market your craft using SEO and social media as a part of the strategy.
1. Play out live
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. These days, you can create awesome music, release it, sell it, market it, and even play it without ever leaving your home. However, just because you can put something out entirely on the Internet doesn’t mean you should!
The live show is so much more than just playing out. You can use concerts to promote your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Maricopa. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Leverage social media
Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways that don’t shout “Buy now.” If you’re making a new album, sprinkle updates on social media. Tell a story about your studio experience that day, post a photo, or post a short song teaser. If you’re out on tour, take photos or share brief videos of the audience. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your website
Basically, you want your audience stopping by your website as frequently as possible. The more often they’re on your website, the higher are the chances that they will buy an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your audience may find interesting.
Make sure your site is optimized to be found on Google. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Maricopa search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of relevant music sites
If you want to promote your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
Collaboration is an often overlooked part of music promotion. It’s a great way to get your music in front of another group of people and make new fans. You can collaborate on pretty much anything. Be sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.
Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.
6. Email with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many artists struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!