How to promote your music online using digital marketing and search engine optimization in Lake Havasu City Arizona 86404
The internet has created amazing opportunities to promote our art in Lake Havasu City, and enables you great latitude to let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s examine a few basic techniques that you can use to promote your music using SEO and social media as a part of the strategy.
1. Playing out live
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean you should. In fact, these personal interactions are still extremely important in the music industry.
Playing live is an excellent way to market your music. Let your fans know that you’ll be releasing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Lake Havasu City. Just make sure you pick a band with a similar musical style.
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2. Leverage social media
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up marketing vehicle, rather, it’s a creator for engagement and word-of-mouth marketing. About 80% of your posts should be funny, conversational, and interesting, leaving about twenty percent for marketing.
That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that don’t shout “Buy now.” If you’re making a new album, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or share a short song snippet. If you’re out on tour, take photos or share brief videos of your fans. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Market and sell your music on your profile
Simply put, you want your fans stopping by your website as often as possible. The more frequent they’re on your site, the more chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you may not have too many updates other than the occasional new release and concert. Operating a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even a run-down of the equipment you use.
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4. Tweak the interest of relevant music sites
If you wish to market your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Do some research, put time in to discover blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
It’s an excellent way to get your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Email with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!