How to promote your music online using digital marketing and search engine optimization in Glendale Arizona 85308
The internet has opened up amazing opportunities to promote our music in Glendale, and allows you great latitude to let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique objective. Let’s examine several basic strategies that you could be using to promote your craft using search engine optimization and social media as a part of the strategy.
1. Play out live
With everything moving more and more online, it’s easy to forget about the value of live interaction. Today, you can create amazing music, release it, sell it, market it, and even play it without ever leaving your practice space. But, just because you can put something out entirely online doesn’t mean you should!
The live show is so much more than just performing. You can use gigs to market your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.
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2. Use social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up marketing platform, instead, it’s a catalyst for engagement and word-of-mouth promotion. About 80% of your posts should be funny, conversational, and interesting, leaving about 1 out of 5 for promotional material.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to present the content in interesting ways that do not scream “Buy now.” If you’re making a new record, reveal updates on social media. Tell a story about your studio experience that day, share a photo, or share a short song snippet. If you’re out on tour, take photos or share short videos of the audience. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your profile
Basically, you want your audience stopping by your site as frequently as possible. The more often that they are on your website, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional new release and concert. Running a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even overview of the equipment you use.
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4. Tweak the interest of other music sites
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, put time in to discover blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always ask what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
Partnering is an often overlooked part of music promotion. It’s a great way to get your art in front of more people and make new fans. You can collaborate on pretty much anything. Be sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan demographic.
Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many artists struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!