How to promote your music online using digital marketing and search engine optimization in Gilbert Arizona 85297
The internet has opened up endless possibilities to promote our music in Gilbert, and enables you to experiment and let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s examine some basic techniques that you can use to market your craft using SEO and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. These days, you can create amazing music, release it, sell it, market it, and even play it without ever leaving your room. But, just because you can release something entirely online doesn’t mean you should!
Playing live is a super way to promote your music. Let your fans know that you’ll be playing unreleased material, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t visited yet.
Before you pursue a music distribution deal you may want to read this article.
2. Don’t be shy with social media marketing
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your music. Social is not a straight-up promotion platform, rather, it is a catalyst for conversation and word-of-mouth promotion. About eighty percent of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotion.
If you’re in the studio, release little updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a fifteenth take take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s going on.
3. Market and sell your music on your site
Basically, you want your fans stopping by your site as often as possible. The more frequent that they are on your site, the greater will be the chances that they will make a purchase of an album, tickets, or other product.
If you’re just beginning, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans may find interesting.
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4. Capture the interest of other music blogs
If you want to advertise your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of more people and make new fans. You can collaborate on pretty much anything. Be sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan demographic.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!