How to promote your music online using digital marketing and search engine optimization in Chandler Arizona 85249
The internet has opened up endless opportunities to promote our art in Chandler, and enables you to experiment and let your creativity run wild! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s look at a few basic techniques that you can use to market your craft using SEO and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. Today, you can create amazing music, release it, distribute it, promote it, and even play it without ever leaving your room. However, just because you can put something out entirely on the Internet doesn’t mean you should!
The live show is so much more than just playing out. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t visited yet.
Before you pursue a music distribution deal you may want to read this article.
2. Don’t be shy with social media communications
Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see the real you.
That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that do not shout “Buy now.” If you’re making a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or post a short song teaser. If you’re out on tour, take photos or post brief videos of the audience. These things aren’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your website
Your website shouldn’t be a static thing. It should be ever growing and changing to reflect milestones in your career. You want your fans stopping by your site as frequently as possible. The more they’re on your site, the greater the chances they will buy an album, merch, tickets, or other product you have available.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to share anything your fans would find interesting.
Ensure that your site is optimized to be found online. You probably didn’t know that you can promote your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Chandler SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music sites
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Research, spend time to find blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
Partnering is an often overlooked part of music promotion. It’s a great way to get your art in front of more people and make new fans. You can collaborate on pretty much anything. Just make sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan profile.
Headline trade strategy is a great option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many musicians struggle with the business and marketing side of building a fanbase, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!