How to market your music website using digital marketing and SEO in Tucson Arizona 85742

The internet has opened up amazing opportunities to promote our music in Tucson, and allows you great latitude to let your creativity run wild! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique career. Let’s look at several basic strategies that you can use to promote your craft using SEO and social media as a part of the strategy.


1. Get out of your house


With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Though you can release something online doesn’t mean it’s the best way. In fact, live interactions are still very important in the music industry.


Gigs are a great way to promote your music. Let your fans know that you’ll be releasing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.


If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Tucson. Just make sure you pick a band with a similar musical style.


Before you pursue a music distribution deal you may want to read this article.


2. Don’t be shy with social media marketing


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up marketing vehicle, rather, it is a catalyst for engagement and word-of-mouth marketing. About eighty percent of your posts should be funny, conversational, and interesting, leaving about 20% for promotional material.


If you’re in the studio, release little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a fifteenth take take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s happening.


3. Promote and sell your music on your site


Simply put, you want your fans stopping by your site as often as possible. The more frequent they’re on your site, the more chances that they will make a purchase of an album, tickets, or other product.


If you’re just starting out, you may not have too many updates other than the occasional album release and concert. Operating a blog is a great solution. It’s fairly easy to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical concepts, or a funny story, even a run-down of the gear you use.


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4. Capture the interest of other music sites


If you wish to market your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!


Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Partner with local musicians


Partnering is an often overlooked aspect of music promotion. It’s a great way to get your music in front of another group of people and grow your fan base. You can collaborate on pretty much anything. Be sure you partner with musicians whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.


6. Email with digital marketing promotion and SEO


Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.

Many musicians struggle with the business and marketing side of building a fanbase, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!