The internet has created endless possibilities to promote our art in Phoenix, and enables you freedom to let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique objective. Let’s look at several basic techniques that you can use to market your craft using SEO and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more towards digital, it’s easy to forget about the value of the person-to-person interaction. These days, you can create great quality music, put it out, distribute it, promote it, and even play it without ever leaving your studio. However, just because you can release something entirely on the Internet doesn’t mean you should!
The live show is so much more than just playing out. You can use concerts to promote your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t visited yet.
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2. Use social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your craft. Social is not a straight-up marketing platform, instead, it’s a catalyst for conversation and word-of-mouth promotion. About eighty percent of your posts should be funny, conversational, and interesting, and about twenty percent for promotion.
If you’re in the studio, put out short updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t too promotional, but they are very engaging and let your fans know what’s happening.
3. Market and sell your music on your profile
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect new events in your career. You want your fans visiting your website as frequently as is feasible. The more they’re on your website, the higher the chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.
Ensure that your website is optimized to be discovered on Google. You may not know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music blogs
If you wish to market your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
It’s a great way to put your music in front of another group of people and make more fans. With the right partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!