The internet has created amazing possibilities to promote our music in Avondale-Goodyear, and allows you to experiment and let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique objective. Let’s examine several basic techniques that you can use to market your music using search engine optimization and social media as a part of the strategy.
1. Play out live
With modern technology it’s now possible to create and distribute music entirely in the confines of your home. Though you can release something online doesn’t mean you should. In fact, these personal interactions are still extremely important in the music industry.
Playing live is an excellent way to promote your music. Let your fans know that you’ll be playing a new song, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.
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2. Use social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion vehicle, instead, it is a catalyst for engagement and word-of-mouth marketing. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about twenty percent for promotional material.
If you’re in the studio, release little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 15th take where you finally nailed the part. These things aren’t obviously promotional, but they are very engaging and let your fans know what’s happening.
3. Market and sell your music on your profile
Simply put, you want your fans visiting your website as frequently as possible. The more frequent that they are on your website, the more chances that they will buy an album, tickets, or other product.
If you’re just starting out, you may not have too many updates other than the occasional new release and concert. Operating a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical concepts, or a funny story, even overview of the gear you use.
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4. Capture the interest of relevant music sites
If you wish to promote your music, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Research, put time in to discover blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always ask what you can do for them first. Perhaps you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
Collaboration is an often overlooked aspect of music promotion. It’s an excellent way to get your music in front of another group of people and expand your audience. You can collaborate on pretty much anything. Just make sure you collaborate with musicians whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan profile.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many artists struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!