How to market your music website using digital marketing and search engine optimization in Tucson Arizona 85713
The internet has opened up endless possibilities to promote our music in Tucson, and allows you freedom to let your creativity roam free! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s examine several basic techniques that you can use to promote your craft using SEO and social media as a part of the strategy.
1. Play out live
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. Today, you can create great quality music, put it out, distribute it, promote it, and even play it without ever leaving your home. However, just because you can put something out entirely on the Internet doesn’t mean you should!
The live show is so much more than just playing out. You can use gigs to promote your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.
Before you pursue a music distribution deal you may want to read this article.
2. Social media marketing
Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your music. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see the real you.
That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that do not scream “Buy now.” If you’re making a new record, reveal updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song snippet. If you’re out on tour, take photos or post short videos of the audience. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your website
Your site shouldn’t be a static thing. It should be ever adapting and changing to reflect achievements in your career. You want your fans stopping by your website as often as possible. The more they’re on your website, the more chances they will buy an album, merch, tickets, or other product you have available.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.
Ensure that your website is optimized to be discovered on Google. You may not know that you can market your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Tucson SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of relevant music sites
If you wish to market your music, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is run on a blog, it’s guaranteed to be seen by people who already like your genre!
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
It’s a great way to put your music in front of another group of people and make more fans. With the right partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!