How to market your music website using digital marketing and search engine optimization in South Tucson Arizona 85725
The internet has opened up endless possibilities to promote our art in South Tucson, and enables you freedom to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s examine some basic techniques that you could be using to promote your music using SEO and social media as a part of the strategy.
1. Playing out live
With everything moving more and more towards digital, it’s easy to forget about the value of live interaction. These days, you can create amazing music, put it out, distribute it, promote it, and even play it without ever leaving your home. But, just because you can put something out entirely on the Internet doesn’t mean you should!
Gigs are a great way to market your music. Tell your fans that you’ll be playing unreleased material, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in South Tucson. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Apply social media liberally
Everyone uses social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a marketing platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see your real personality.
That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that don’t shout “Buy now.” If you’re making a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or post a short song snippet. If you’re out on tour, take photos or share short videos of the audience. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your profile
Basically, you want your fans stopping by your website as frequently as possible. The more often that they are on your website, the higher are the chances that they will buy an album, tickets, or other product.
If you’re just beginning, you may not have a lot of big updates other than the occasional new release and concert. Operating a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical concepts, or a funny story, even overview of the equipment you use.
Ensure that your site is optimized to be found on Google. You probably didn’t know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using South Tucson SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music sites
If you want to promote your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you ask what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow artists
Partnering is an often overlooked part of music promotion. It’s a great way to get your art in front of another group of people and grow your fan base. You can collaborate on pretty much anything. Just make sure you partner with musicians whose fans would also appreciate your music. Choose to work with artists in a similar genre or with a similar fan demographic.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many musicians struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!