How to market your music website using digital marketing and search engine optimization in Prescott Arizona 86303

The internet has created amazing possibilities to promote our music in Prescott, and enables you to experiment and let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique objective. Let’s look at a few basic strategies that you could be using to market your craft using search engine optimization and social media as a part of the strategy.


1. Gig more to get known


With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Though you can release something online doesn’t mean you should. In fact, these personal interactions are still extremely important in the music industry.


The live show is so much more than just performing. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!


If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t visited yet.


Before you pursue a music distribution deal you may want to read this article.


2. Don’t be shy with social media marketing


We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion vehicle, instead, it’s a catalyst for conversation and word-of-mouth promotion. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about 20% for promotional material.


That’s not to say that conversational posts can’t be promotional! You just need to learn how to present the content in interesting ways that don’t scream “Buy now.” If you’re making a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or share short videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.


3. Promote and sell your music on your profile


Your website shouldn’t be a static thing. It must be ever growing and changing to reflect new events in your career. You want your fans stopping by your site as often as is feasible. The more they are on your site, the more chances they will buy an album, merch, tickets, or other product you have available.


If you’re just beginning, you probably don’t have too many updates other than the occasional new release and gig. Running a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your site. Most website tools like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.


Ensure that your site is optimized to be found online. You probably didn’t know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Prescott SEO to ensure you can be found by more fans. Check out http://seorankeragency.com


4. Capture the interest of relevant music sites


If you want to market your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.


Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always ask what you can do for them first. Perhaps you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.


5. Collaborate with fellow musicians


It’s an excellent way to get your music in front of another group of people and make more fans. With the right partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.


You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.


6. Email with digital marketing promotion and SEO


Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.


SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.

Many musicians struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!