How to market your music website using digital marketing and search engine optimization in Phoenix Arizona 85029
The internet has opened up amazing possibilities to promote our art in Phoenix, and allows you great latitude to let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s examine several basic strategies that you could be using to market your craft using search engine optimization and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more towards digital, it’s easy to forget about the value of live interaction. These days, you can create awesome music, release it, sell it, promote it, and even play it without ever leaving your practice space. However, just because you can put something out entirely on the Internet doesn’t mean you should!
Gigs are a great way to market your music. Tell your fans that you’ll be playing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t been to yet.
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2. Use social media liberally
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up marketing vehicle, rather, it’s a catalyst for conversation and word-of-mouth marketing. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotion.
That’s not to say that personal posts can’t be marketing! You just need to learn how to present the content in interesting ways that do not shout “Buy now.” If you’re recording a new record, sprinkle updates on social media. Tell a story about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or share short videos of the audience. These things aren’t obviously promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your website
Basically, you want your audience stopping by your website as often as possible. The more often they’re on your website, the greater will be the chances that they will buy an album, tickets, or other product.
If you’re just beginning, you may not have a lot of big updates other than the occasional new release and concert. Operating a blog is a great solution. It’s fairly simple to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even overview of the equipment you use.
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4. Tweak the interest of other music blogs
If you want to market your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow musicians
Collaboration is an often overlooked aspect of music promotion. It’s a great way to get your music in front of more people and expand your audience. You can collaborate on pretty much anything. Just make sure you partner with musicians whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan profile.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
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Many artists struggle with the business and marketing side of building a fanbase, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!