How to market your music website using digital marketing and search engine optimization in Mesa Arizona 85209
The internet has opened up endless possibilities to promote our art in Mesa, and enables you great latitude to let your creativity run wild! The secret to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s examine several basic techniques that you could be using to market your craft using SEO and social media as a part of the strategy.
1. Play out live
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. These days, you can create amazing music, put it out, distribute it, market it, and even play it without ever leaving your studio. However, just because you can put something out entirely on the Internet doesn’t mean you should!
Playing live is a super way to market your music. Let your fans know that you’ll be playing a new song, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t visited yet.
Before you pursue a music distribution deal you may want to read this article.
2. Social media promotion
Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your music. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see your real personality.
If you’re in the studio, release short updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 15th take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s going on.
3. Advertise and sell your music on your website
Basically, you want your fans visiting your website as frequently as possible. The more frequent they’re on your website, the more chances that they will buy an album, tickets, or other product.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional new release and concert. Running a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even overview of the gear you use.
Ensure that your site is optimized to be found online. You may not know that you can market your site and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Mesa SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music sites
If you wish to promote your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an indie artist. This means that if your music is advertised on a blog, it’s guaranteed to be seen by people who already like your genre!
Do research, find blogs that cover your style of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other musicians releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to always explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local musicians
It’s a great way to get your music in front of another group of people and make more fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you collaborate with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!