How to market your music website using digital marketing and search engine optimization in Grand Canyon Caverns Arizona 86434
The internet has opened up amazing opportunities to promote our music in Grand Canyon Caverns, and allows you great latitude to let your creativity run wild! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s examine several basic techniques that you can use to promote your craft using SEO and social media as a part of the strategy.
1. Play out live
With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Though you can release something online doesn’t mean you should. In fact, these personal interactions are still extremely important to your fans.
Playing live is a super way to promote your music. Let your fans know that you’ll be playing unreleased material, and tell them you’ll be playing the whole album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Grand Canyon Caverns. Just make sure you pick a band with a similar musical style.
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2. Don’t be shy with social media communications
We all use social media, including your fans. But, you may not be using it to its max potential to promote your art. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see the real you.
If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s going on.
3. Market and sell your music on your site
Your site shouldn’t be a static thing. It should be ever adapting and changing to reflect milestones in your career. You want your fans visiting your site as often as possible. The more they are on your site, the more chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you may not have a lot of big updates other than the occasional album release and concert. Running a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have very good blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical concepts, or a funny story, even overview of the equipment you use.
Make sure your site is optimized to be found online. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Grand Canyon Caverns SEO to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Tweak the interest of other music sites
If you wish to promote your music, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is run on a blog, it’s possible to be seen by people who already like your genre!
Do some research, spend time to find blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always ask what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
Collaboration is an often overlooked part of music promotion. It’s an excellent way to get your art in front of another group of people and make new fans. You can collaborate on pretty much anything. Be sure you collaborate with artists whose fans would also appreciate your music. Choose to work with bands in a similar genre or with a similar fan profile.
Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merch table.
6. Email with digital marketing promotion and SEO
Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many musicians struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!