How to market your music website using digital marketing and search engine optimization in Glendale Arizona 85301
The internet has opened up endless possibilities to promote our music in Glendale, and enables you to experiment and let your creativity roam free! The key to success is to learn from the promotions you run, adjust, and fine-tune them to your unique personality. Let’s examine some basic techniques that you can use to promote your craft using SEO and social media as a part of the strategy.
1. Get out of your house
With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Just because you can release something online doesn’t mean you should. In fact, live interactions are still very important to your fans.
The live show is so much more than just playing out. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the gigs. You could also use concerts to grow a fan base in new Arizona cities, states, or countries. Work with a local well known band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Glendale. Just make sure you pick a band with a similar musical style.
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2. Leverage social media
We all use social media, including your fans. But, you may not be using it to its max potential to promote your music. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your fans to see your real personality.
That’s not to say that conversational posts can’t be marketing! You just need to learn how to frame the content in interesting ways that do not shout “Buy now.” If you’re making a new record, sprinkle updates on social media. Show a funny goof up about your studio experience that day, share a photo, or post a short song snippet. If you’re out on tour, take photos or post short videos of the audience. These things aren’t obviously promotional, but it will let fans know what’s going on.
3. Market and sell your music on your site
Simply put, you want your fans visiting your site as often as possible. The more frequent that they are on your website, the more chances that they will buy an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many updates other than the occasional new release and gig. Running a blog is an excellent solution. It’s fairly simple to set up a blog on the homepage of your site. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even overview of the equipment you use.
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4. Tweak the interest of other music blogs
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Research, put time in to discover blogs that cover your style of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can write a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
It’s a great way to put your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.
Headline trade strategy is a great option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merchandise table.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!