How to market your music website using digital marketing and search engine optimization in Flagstaff Arizona 86038
The internet has opened up amazing opportunities to promote our art in Flagstaff, and allows you great latitude to let your creativity run wild! The key to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique personality. Let’s examine some basic techniques that you can use to promote your craft using search engine optimization and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. Today, you can create amazing music, put it out, distribute it, promote it, and even play it without ever leaving your home. But, just because you can put something out entirely online doesn’t mean you should!
Gigs are a great way to market your music. Let your fans know that you’ll be releasing unreleased material, and tell them you’ll be playing the entire album at one undisclosed show over the next few months. Use your live shows to build excitement, since none of your fans will want to miss out on being the first to hear your new material.
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow an audience in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Flagstaff. Just make sure you pick a band with a similar musical style.
Before you pursue a music distribution deal you may want to read this article.
2. Social media marketing
We all use social media, including your fans. But, you may not be using it to its full potential to promote your music. Social media is not only a promotional platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see the real you.
If you’re in the studio, put out short updates on social media. Tell a story about your experience that day, post a photo of the mixer getting zaney, or post a short clip (Facebook live works great) of a 15th take where you finally nailed the part. These things aren’t obviously promotional, but they are hugely engaging and let your fans know what’s happening.
3. Advertise and sell your music on your site
Your website shouldn’t be a static thing. It must be ever adapting and changing to reflect milestones in your career. You want your fans visiting your site as often as possible. The more they’re on your site, the higher the chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just beginning, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.
Make sure your website is optimized to be found on Google. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Flagstaff search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music blogs
If you wish to market your art, it isn’t just about sharing with your fans. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is advertised on a blog, it’s guaranteed to be seen by people who already like your genre!
Research, spend time to discover blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always ask what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local artists
It’s an excellent way to put your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely valuable tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many artists struggle with the business and marketing side of promoting their music, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!