The internet has opened up amazing opportunities to promote our art in Tucson, and enables you to experiment and let your creativity roam free! The key to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique career. Let’s look at several basic strategies that you could be using to promote your music using SEO and social media as a part of the strategy.
1. Gig more to get known
With everything moving more and more towards digital, it’s easy to forget about the value of live interaction. Today, you can create awesome music, put it out, sell it, promote it, and even play it without ever leaving your home. However, just because you can put something out entirely online doesn’t mean you should!
The live show is so much more than just playing out. You can use gigs to promote your music, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t played in yet.
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2. Don’t be shy with social media communications
We all use social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Let your fans to see your real personality.
That’s not to say that personal posts can’t be promotional! You just need to learn how to frame the content in interesting ways that don’t scream “Buy now.” If you’re making a new record, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or share a short song teaser. If you’re out on tour, take photos or share brief videos of the audience. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your profile
Simply put, you want your audience visiting your website as often as possible. The more often that they are on your website, the more chances that they will buy an album, tickets, or other product.
If you’re just beginning, you probably don’t have too many big updates other than the occasional new release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans may find interesting.
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4. Tweak the interest of relevant music sites
If you want to promote your art, it isn’t just about sharing with your audience. You also want to expand and grow your audience so you can convert them to fans, music blogs are a great way to do this. Bloggers are always looking for fresh, new content, and there are a ton of smaller blogs that are within your reach as an up and coming artist. This means that if your music is advertised on a blog, it’s guaranteed to be seen by people who already like your genre!
Research, spend time to discover blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to always explore what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with local artists
Partnering is an often overlooked part of music promotion. It’s a great way to get your art in front of more people and grow your fan base. You can collaborate on pretty much anything. Just make sure you partner with musicians whose fans would also appreciate your music. Choose to work with bands in the same genre or with a similar fan profile.
Headline trade strategy is a good option. You could also work together on a song or album. Performing a cover is an easy way to expand your fan base and grab more attention. The trick is to drive your fans to each other. If you create a song or video, be sure to link to each other’s site’s. If it’s a gig, drive your fans to each other’s merch table.
6. Build your email list with digital marketing promotion and SEO
Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to discover what SEO can do for you.
Many creatives struggle with the business and marketing side of building a fanbase, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!