The internet has created amazing possibilities to promote our art in Prescott, and allows you freedom to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique career. Let’s examine several basic techniques that you can use to promote your craft using search engine optimization and social media as a part of the strategy.
1. Play out live
With everything moving more and more online, it’s easy to forget about the value of the person-to-person interaction. Today, you can create amazing music, put it out, sell it, promote it, and even play it without ever leaving your studio. However, just because you can release something entirely online doesn’t mean you should!
The live show is so much more than just playing out. You can use concerts to promote your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use concerts to grow a fanbase in states or countries you haven’t played in yet.
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2. Leverage social media
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to market your music. Social is not a straight-up promotion vehicle, rather, it is a catalyst for engagement and word-of-mouth promotion. About eighty percent of your posts should be funny, conversational, and interesting, leaving about 20% for marketing.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to present the content in interesting ways that do not shout “Buy now.” If you’re making a new album, reveal updates on social media. Reveal a silly moment about your studio experience that day, post a photo, or share a short song snippet. If you’re out on tour, take photos or post brief videos of your fans. This isn’t obviously promotional, but it will let fans know what’s going on.
3. Market and sell your music on your site
Basically, you want your audience stopping by your site as often as possible. The more frequent they’re on your website, the higher are the chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have very good blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.
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4. Capture the interest of relevant music blogs
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, put time in to find blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you ask what you can do for them first. Maybe you can write a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with fellow artists
It’s an excellent way to get your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just make sure to collaborate with artists whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Your email list is an extremely useful tool to market your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
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Many creatives struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!