The internet has opened up amazing possibilities to promote our music in Phoenix, and allows you great latitude to let your creativity roam free! The secret to success is to learn from the marketing initiatives you run, make changes, and fine-tune them to your unique career. Let’s examine some basic strategies that you can use to market your craft using search engine optimization and social media as a part of the strategy.
1. Get out of your house
With everything moving more and more online, it’s easy to forget about the value of live interaction. These days, you can create awesome music, put it out, sell it, market it, and even play it without ever leaving your home. But, just because you can release something entirely on the Internet doesn’t mean you should!
The live show is so much more than just performing. You can use concerts to market your art, new album, or song. Tell your fans that you’ll be debuting a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t played in yet.
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2. Social media marketing
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion platform, instead, it is a catalyst for conversation and word-of-mouth promotion. About 80% of your posts should be funny, conversational, and interesting, and about twenty percent for promotion.
That’s not to say that conversational posts can’t be promotional! You just need to learn how to frame the content in interesting ways that do not scream “Buy now.” If you’re recording a new record, sprinkle updates on social media. Reveal a silly moment about your studio experience that day, share a photo, or post a short song teaser. If you’re out on tour, take photos or share brief videos of your fans. These things aren’t overtly promotional, but it will let fans know what’s going on.
3. Promote and sell your music on your site
Simply put, you want your fans visiting your site as often as possible. The more frequent they’re on your website, the more chances that they will make a purchase of an album, tickets, or other product.
If you’re just starting out, you probably don’t have too many updates other than the occasional album release and concert. Running a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog capabilities. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the inspiration behind certain songs, new lyrical ideas, or a funny story, even a run-down of the gear you use.
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4. Tweak the interest of relevant music sites
If you want to market your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do research, find blogs that cover your type of music, and send personal emails out to the bloggers. Are there any interesting stories about your new album, song, or tour? Having a unique story will definitely help you stand out from the thousands of other artists releasing an album. Make it easy for them to cover your story. Remember, it’s all about establishing a relationship. One tip is to make sure you explore what you can do for them first. Perhaps you can author a guest article, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Partner with fellow artists
It’s a great way to put your music in front of another group of people and make new fans. With the best partner, you can collaborate on pretty much anything. Just make sure to collaborate with musicians whose fans would appreciate your music.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a concert, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
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Many creatives struggle with the business and marketing side of promoting their music, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!