The internet has created amazing opportunities to promote our music in Phoenix, and enables you freedom to let your creativity run wild! The key to success is to learn from the promotions you run, make changes, and fine-tune them to your unique objective. Let’s examine a few basic techniques that you can use to market your craft using SEO and social media as a part of the strategy.
1. Play out live
With modern technology it’s now possible to create and distribute music entirely in the confines of your studio. Just because you can release something online doesn’t mean you should. In fact, live interactions are still very important to your fans.
The live show is so much more than just playing out. You can use gigs to market your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to attend all the shows. You could also use gigs to grow a fanbase in states or countries you haven’t been to yet.
Before you pursue a music distribution deal you may want to read this article.
2. Leverage social media
We all use social media. These days, if you’re not on Facebook, Instagram and Twitter, it’s like you don’t exist. You may not be using social media to its full potential to promote your craft. Social is not a straight-up promotion platform, rather, it is a creator for engagement and word-of-mouth marketing. About 4 out of 5 of your posts should be funny, conversational, and interesting, and about 1 out of 5 for promotional material.
If you’re in the studio, put out little updates on social media. Tell a story about your experience that day, share a photo of the mixer getting zaney, or post a short teaser (Facebook live works great) of a 7th take where you finally nailed the part. These things aren’t too promotional, but they are hugely engaging and let your fans know what’s happening.
3. Advertise and sell your music on your site
Your site shouldn’t be a static thing. It must be ever adapting and changing to reflect milestones in your career. You want your fans stopping by your site as often as is feasible. The more they’re on your site, the higher the chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just starting out, you probably don’t have a lot of big updates other than the occasional album release and tour. Most website tools like Bandzoogle, and WordPress, have excellent blog capabilities. Plan out posts at regular intervals like once or twice a week and be sure to post anything your fans would find interesting.
Ensure that your site is optimized to be found online. You probably didn’t know that you can promote your website and musical profiles such as Bandcamp, Reverb Nation or Soundcloud by using Phoenix search engine optimization to ensure you can be found by more fans. Check out http://seorankeragency.com
4. Capture the interest of other music sites
If you want to promote your music, it isn’t just about sharing with your audience. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Do some research, spend time to discover blogs that cover your type of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local artists
It’s an excellent way to put your music in front of another group of people and make new fans. With the right partner, you can collaborate on pretty much anything. Just be certain that you partner with artists whose fans would appreciate your music.
Headline trade strategy is a good option. You could also work together on a song or album. If you don’t want to dedicate too much time, record a cover song or two together and release them on your YouTube channels. The key is to drive your fans to each other. If you create a song or video, be certain to link to each other’s websites. If it’s a gig, drive your fans to each other’s merchandise table.
6. Email with digital marketing promotion and SEO
Unlike collaboration and blogs, your email list is a perfect way to market to your current fan base. Remember, your email newsletter should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a gig to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
SEO is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of building a fanbase, but if you understand the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!