The internet has opened up endless possibilities to promote our music in Mesa, and enables you freedom to let your creativity run wild! The secret to success is to learn from the marketing initiatives you run, adjust, and fine-tune them to your unique objective. Let’s examine some basic strategies that you can use to promote your craft using SEO and social media as a part of the strategy.
1. Gig more to get known
With modern technology it’s now possible to create and distribute music entirely in the confines of your practice space. Though you can release something online doesn’t mean it’s the best way. In fact, these personal interactions are still very important to your fans.
The live show is so much more than just playing out. You can use gigs to promote your art, new album, or song. Tell your fans that you’ll be premiering a new song, or, tell them you’ll be playing the whole album. The trick is not to tell anyone which show you plan to debut it at. Surprise them!
If your fans really want to hear the album early, they’ll have to come to all the shows. You could also use gigs to grow a fan base in new Arizona cities, states, or countries. Work with a local established band and propose a headline swap– you’ll open for them in their hometown and they’ll open for you in Mesa. Just make sure you pick a band with a similar musical style.
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2. Leverage social media
Everyone uses social media, including your fans. But, you may not be using it to its full potential to promote your art. Social media is not only a advertising platform which is why you should keep 8 out of 10 posts light, fun and interesting. Allow your audience to see the real you.
That’s not to say that personal posts can’t be promotional! You just need to learn how to present the content in interesting ways that don’t scream “Buy now.” If you’re making a new record, reveal updates on social media. Show a funny goof up about your studio experience that day, share a photo, or post a short song snippet. If you’re out on tour, take photos or share brief videos of your fans. This isn’t overtly promotional, but it will let fans know what’s going on.
3. Market and sell your music on your site
Your website shouldn’t be a static thing. It should be ever adapting and changing to reflect milestones in your career. You want your fans stopping by your site as often as is feasible. The more they are on your website, the more chances they will purchase an album, merch, tickets, or other product you have available.
If you’re just beginning, you probably don’t have a lot of big updates other than the occasional album release and tour. Operating a blog is an excellent solution. It’s fairly easy to set up a blog on the homepage of your website. Most sites like Bandzoogle, Wix, Wiseintro, and WordPress, have excellent blog features. Plan out blog posts at regular intervals and share anything you think your fans would find interesting. This could be the story behind certain songs, new lyrical concepts, or a funny story, even overview of the gear you use.
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4. Capture the interest of other music blogs
If you want to market your music, it isn’t just about sharing with your fans. You also want to reach out to new audiences so you can convert them to fans. Music blogs are a great way to expand your audience.
Research, put time in to find blogs that cover your genre of music, and send personal emails out to the bloggers. Let them know about any interesting stories and tell them how you appreciate their content. One tip is to make sure you explore what you can do for them first. Maybe you can author a guest blog, or provide an introduction. Don’t ask for them to help you before you offer to assist them.
5. Collaborate with local musicians
Collaboration is an often overlooked part of music promotion. It’s a great way to get your art in front of more people and expand your audience. You can collaborate on pretty much anything. Just make sure you collaborate with artists whose fans would also appreciate your music. Choose to work with artists in the same genre or with a similar fan demographic.
You could also work together on a song or album. The key is to drive your fans to each other. If it’s a gig, drive your fans to each other’s merch table to pick up your partner’s product.
6. Email with digital marketing promotion and SEO
Your email list is an extremely useful tool to promote your music. Unlike collaboration and blogs, your email list provides a direct communication marketing channel to your current fan base. If someone signed up for your email list, they want to hear from you, so take advantage of it! Remember, your emails should drive your fans to your website, so you want to include links. The obvious use of an email list is to let your fans know when you have an album coming out or a tour to promote. You can also use your email list to send fans to your blog. Remember, you want to get your fans on your website as often as possible.
Search engine optimization is a powerful way to ensure that your site is ranked most highly. Watch the following video to learn what SEO can do for you.
Many creatives struggle with the business and marketing side of building an audience, but if you learn the elements needed, it’s possible to do it and stay in a creative space. The business of music can be fun if you let it!